With the rise of the Internet and Mobile, customers are more reactive than ever. Today, making decisions on instinct is no longer viable. To better leverage opportunities, retailers and wholesalers must not only collect data, but more importantly empower their teams to react in real time. This is normally done through retail reporting. The goal is that everyone, from executives and district managers, store managers and even employees in the stores, must understand the data quickly to make data based decisions. The problem is that most retail store managers don’t have a data analytics background.